This illustration is an advertisement for a concert. The message is to advertise the concert. The sender of the would be the venue. The intended audience would be those attending or interested in the bands. The purpose of the illustration would be to grab the attention of the public. Thus the objective would be to promote the venue , the bands playing at the venue ; that this would be a great concert to go too. Sam Bevington is the creator of this illustration and lives in London. The medium of the illustration is unknown. I choose this piece for its simplistic retro illustration and graphic art.